Genius connects to your authorized TikTok Ads accounts to analyze campaign performance and surface clear, prioritized recommendations to improve your TikTok campaign performance and overall marketing.
Genius reads your TikTok Ads campaign performance data within the scope of permissions you authorize, then uses that data to analyze performance patterns, identify optimization opportunities across multiple platforms, and surface specific recommendations about how to improve your advertising campaigns.
All recommendations are presented for your review. You decide what actions to take. Genius does not make changes to your TikTok Business account.
Connects to TikTok using OAuth 2.0 authorization
Reads authorized account data to generate analysis and recommendations
Does not store your TikTok account login credentials
Grant permission for which TikTok Ads account(s) to analyze
Does not modify, pause, or create campaigns in TikTok Ads
You can disconnect at any time from Genius or from TikTok account settings
Genius reads performance metrics from your TikTok Ads account, including the below.
Campaign Data
Campaign name, status, and objective. Used to identify and display which campaigns are connected within Genius, and which you want to analyze at a particular time.
Performance Metrics
Includes impressions, clicks, conversions, conversion value, cost per conversion, spend, and more for the time period and campaigns you’ve selected.
Spend
Daily and total spend over time. Used to analyze spend pacing and efficiency within a campaign, and to compare campaign effectiveness across TikTok Ad campaigns and other platforms you’ve connected to Genius.
Genius analyzes your authorized data to generate insights and recommendations specific to your TikTok Ads account performance, in relation to your other connected accounts.
Performance Summaries
Clear summaries of your campaign performance — what's working, what's underperforming, and where the biggest opportunities are.
Budget Recommendations
Genius surfaces specific recommendations about spend, pacing, cost per conversion, and campaign-level performance for TikTok Ads with supporting rationale, within the context of your entire marketing mix.
ROAS & CPA analysis
Tracking ROAS and CPA trends over time, identifying campaigns that are above or below target, and surfacing what's driving those changes.
Conversion and Cost Trends
We’ll look at how conversions and cost-per-conversion shift over time, and surfacing what the data suggests is driving those changes.
Anomaly alerts
Flagging unusual spend patterns, sharp conversion rate drops, or other anomalies that may indicate a problem worth investigating.
Genius uses TikTok’s official OAuth 2.0 flow. You log in directly with TikTok. Genius never sees or stores your TikTok password.
What Genius Requests
Genius requests the permissions needed to read the authorized TikTok Ads account structure and performance reporting data to generate analysis and recommendations.
Genius requests the permissions necessary to read campaign-level performance reporting data via the TikTok Business API — specifically daily metrics including impressions, clicks, spend, conversions, and conversion value.
Genius does not request permission to create, edit, pause, or delete campaigns or ad objects unless such a feature is explicitly made available and you choose to enable it.
Google API Services Disclosure
Genius’s use of information received from TikTok APIs adheres to the TikTok API Terms of Use. Data obtained through TikTok APIs is used only to provide and improve the features visible to the user, and is not used for advertising purposes or shared with third parties.
Connect in 3 Steps
1. Sign in with Tiktok
2. Select and authorize your Tiktok Ads account
3. Genius imports authorized reporting data to generate recommendations
Connecting your TikTok Ads account is optional and entirely within your control.
Connect when you're ready
You initiate the TikTok Ads connection from within Genius. The authorization flow is hosted by Tiktok, not Genius. Campaign names, status, campaign type, budget, and campaign-level settings are used to understand the structure of your account and provide context for performance analysis.
Disconnect from Genius
You can disconnect your TikTok Ads integration at any time from Genius account settings. Genius immediately stops accessing your data.
Revoke from Tiktok
You can also remove Genius’s access directly from your TikTok Business account under https://business.tiktok.com/ at any time.
Genius is an AI-Powered marketing platform that takes the guesswork out of making and tracking decisions.
