Genius connects to your authorized Google Ads account to analyze campaign performance and surface clear, prioritized recommendations — so you can make faster, more confident decisions about your Google campaigns. Genius is an independent software product that integrates with Google Ads by user authorization. Google Ads is a third-party service. Genius is not endorsed by or affiliated with Google except as an authorized API integrator.
When you connect a Google Ads account to Genius, Genius uses the Google Ads API to read your campaign performance data within the scope of permissions you authorize.
Genius uses that data to analyze performance patterns, identify optimization opportunities across multiple platforms, and surface specific recommendations about how to improve your Google Ads results.
All recommendations are presented for your review. You decide what actions to take. Genius does not make changes to your Google Ads account.
Connects via Google Ads API using OAuth 2.0 authorization
Reads authorized account data to generate analysis and recommendations
Does not modify, pause, or create campaigns in Google Ads
Does not store your Google account login credentials
You can disconnect at any time from Genius or from Google account settings
Genius reads performance and reporting data from your authorized Google Ads account. Below is a plain-language summary of the data types Genius accesses and why.
Campaign Data
Campaign name and status. Used to identify and display the connected campaign within Genius.
Performance Metrics
Impressions, clicks, spend, conversions, and conversion value — at the campaign level, aggregated by day, for the past 60 days. ROAS, CPC, CTR, and CPA are calculated by Genius from these fields and are not fetched directly from the Google Ads API.
Spend
Daily and total spend over time. Used to analyze spend pacing and efficiency within a campaign.
Genius analyzes your authorized data to generate insights and recommendations specific to your Google Ads account performance.
Performance Summaries
Clear summaries of your campaign performance — what's working, what's underperforming, and where the biggest opportunities are.
Budget Recommendations
When data suggests spend is not driving efficient results — Genius surfaces specific recommendations about pacing, cost per conversion, and campaign-level performance with supporting rationale.
ROAS & CPA analysis
Tracking ROAS and CPA trends over time, identifying campaigns that are above or below target, and surfacing what's driving those changes.
Conversion and Cost Trends
Tracking how conversions and cost-per-conversion shift over time, and surfacing what the data suggests is driving those changes.
Anomoly alerts
Flagging unusual spend patterns, sharp conversion rate drops, or other anomalies that may indicate a problem worth investigating.
Genius uses Google's official OAuth 2.0 flow. You log in directly with Google — Genius never sees or stores your Google password.
What Genius Requests
Genius requests the permissions needed to read the authorized Google Ads account structure and performance reporting data to generate analysis and recommendations.
Genius requests the permissions necessary to read campaign-level performance reporting data via the Google Ads API — specifically daily metrics including impressions, clicks, spend, conversions, and conversion value.
Genius does not request permissions to read ad group, keyword, audience, or account configuration data.Genius does not request permission to create, edit, pause, or delete campaigns or ad objects unless such a feature is explicitly made available and you choose to enable it.
Google API Services Disclosure
Genius's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Data obtained through Google APIs is used only to provide and improve the features visible to the user, and is not used for advertising purposes or shared with third parties.
Connect in 3 Steps
1. Sign in with Google
2. Select and authorize your Google Ads account
3. Genius imports authorized reporting data to generate recommendations
Connecting your Google Ads account is optional and entirely within your control.
Connect when you're ready
You initiate the Google Ads connection from within Genius. The authorization flow is hosted by Google, not Genius. Campaign names, status, campaign type, budget, and campaign-level settings are used to understand the structure of your account and provide context for performance analysis.
Disconnect from Genius
You can disconnect your Google Ads integration at any time from Genius account settings. Genius immediately stops accessing your data.
Revoke from Google
You can also revoke Genius's access directly from your Google account at myaccount.google.com/permissions at any time.
Genius is an AI-Powered marketing platform that takes the guesswork out of making and tracking decisions.
