Google Ads

Genius connects to your authorized Google Ads account to analyze campaign performance and surface clear, prioritized recommendations — so you can make faster, more confident decisions about your Google campaigns.

Genius is an independent software product that integrates with Google Ads by user authorization. Google Ads is a third-party service. Genius is not endorsed by or affiliated with Google except as an authorized API integrator.

Overview

What this integration does

When you connect a Google Ads account to Genius, Genius uses the Google Ads API to read your campaign performance data within the scope of permissions you authorize.

Genius uses that data to analyze performance patterns, identify optimization opportunities across multiple platforms, and surface specific recommendations about how to improve your Google Ads results.

All recommendations are presented for your review. You decide what actions to take. Genius does not make changes to your Google Ads account.

Connects via Google Ads API using OAuth 2.0 authorization

Reads authorized account data to generate analysis and recommendations

Does not modify, pause, or create campaigns in Google Ads

Does not store your Google account login credentials

You can disconnect at any time from Genius or from Google account settings

Data used

What data Genius uses from your Google Ads account.

Genius reads performance and reporting data from your authorized Google Ads account. Below is a plain-language summary of the data types Genius accesses and why.

Campaign Data

Campaign name and status. Used to identify and display the connected campaign within Genius.

Performance Metrics

Impressions, clicks, spend, conversions, and conversion value — at the campaign level, aggregated by day, for the past 60 days. ROAS, CPC, CTR, and CPA are calculated by Genius from these fields and are not fetched directly from the Google Ads API.

Spend

Daily and total spend over time. Used to analyze spend pacing and efficiency within a campaign.

What Genius Does Not Access

—Data from Google accounts you have not authorized
—Google Analytics data (separate integration)
—Gmail, Google Drive, or other Google services
—Ad group or keyword data
—Quality Scores, impression share, or bid data

—Personal or demographic data about your customers
—Data beyond the scope of permissions you approved
—Your Google account password or login credentials
—Campaign type, budget settings, or account-level configuration

Insights Generated

What Genius surfaces from your Google Ads data.

Genius analyzes your authorized data to generate insights and recommendations specific to your Google Ads account performance.

Performance summaries

Clear summaries of your campaign performance — what's working, what's underperforming, and where the biggest opportunities are.

Budget recommendations

When data suggests spend is not driving efficient results — Genius surfaces specific recommendations about pacing, cost per conversion, and campaign-level performance with supporting rationale.

ROAS & CPA analysis

Tracking ROAS and CPA trends over time, identifying campaigns that are above or below target, and surfacing what's driving those changes.

Conversion and Cost Trends

Tracking how conversions and cost-per-conversion shift over time, and surfacing what the data suggests is driving those changes.

Anomaly alerts

Flagging unusual spend patterns, sharp conversion rate drops, or other anomalies that may indicate a problem worth investigating.

EXAMPLE

"Brand Search CPA increased 42% over 14 days"

Review bid strategy settings and check for new competitor activity in branded search terms.

Permissions & Access

How Authorization Works

Genius uses Google's official OAuth 2.0 flow. You log in directly with Google — Genius never sees or stores your Google password.

What Genius requests

Genius requests the permissions needed to read the authorized Google Ads account structure and performance reporting data to generate analysis and recommendations.

Genius requests the permissions necessary to read campaign-level performance reporting data via the Google Ads API — specifically daily metrics including impressions, clicks, spend, conversions, and conversion value. Genius does not request permissions to read ad group, keyword, audience, or account configuration data.

Genius does not request permission to create, edit, pause, or delete campaigns or ad objects unless such a feature is explicitly made available and you choose to enable it.

Google API Services disclosure

Genius's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Data obtained through Google APIs is used only to provide and improve the features visible to the user, and is not used for advertising purposes or shared with third parties.

Connect in 3 steps

1. Sign in with Google
2. Select and authorize your Google Ads account
3. Genius imports authorized reporting data to generate recommendations

A campaign screenshot from Genius product

User Control

You control the connection.

Connecting your Google Ads account is optional and entirely within your control.

Connect when you're ready

You initiate the Google Ads connection from within Genius. The authorization flow is hosted by Google, not Genius. Campaign names, status, campaign type, budget, and campaign-level settings are used to understand the structure of your account and provide context for performance analysis.
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Disconnect from Genius

You can disconnect your Google Ads integration at any time from Genius account settings. Genius immediately stops accessing your data.

Revoke from Google

You can also revoke Genius's access directly from your Google account at myaccount.google.com/permissions at any time.

Privacy & Support

Questions about your data or this integration?

We're committed to transparency about how this integration works. If you have questions about data access, permissions, or privacy — reach out.

General & Support

Questions about the product, your account, or how Genius works.

support@nowthatsgenius.com

More Information

For more information, access our Terms of Service, Privacy Policy, and Data Deletion pages.

Data Deletion